Toronto Arrows Announce Partnership with RUGBYCOFFEE

For Immediate Release

TORONTO, ON – The Toronto Arrows Rugby Football Club is pleased to announce a partnership with RUGBYCOFFEE.

“The Arrows are very excited to collaborate with RUGBYCOFFEE,” said Rahul Srinivasan, Toronto Arrows Director of Partnerships. “We share the same passion for rugby, along with high quality coffee to kick off our busy matchdays! The RUGBYCOFFEE model is an excellent one that promotes sustainability, fair trade and access to organized sports on a community level – all values that are critical to the Toronto Arrows vision. We look forward to producing limited-edition RUGBYCOFFEE x Toronto Arrows coffee products in an effort to furthering RUGBYCOFFEE’s global mission and offering new Arrows products to our passionate fans.”

Established in 2020, RUGBYCOFFEE was founded with a vision to bring ethically-sourced coffee to the global rugby market, and in doing so, promoting the passion and values of the game of rugby.

RUGBYCOFFEE currently offers two 100% arabica bean blends: its CROWD FAVOURITE medium roast and JOUEZ JOUEZ French roast. Its coffee is roasted in small batches in Granite Bay, California, ensuring the best tasting coffee is delivered right to customers’ doors.

“RUGBYCOFFEE is delighted and proud to partner with the Toronto Arrows,” said Corne du Rand, RUGBYCOFFEE Founding Partner. “As the first professional rugby union club in Canada, it is making huge strides and showing incredible character on and off the field! For us, there is a huge amount of alignment with the Arrows in regard to using rugby as an opportunity to uplift and contribute to communities. We believe that together we can make a difference! It’s not just a game! It’s a way of life! Arrows Up!”

“Personally, as a 100% committed Arrows fan, Ontarian and new Canadian, the partnership with the Toronto Arrows, Bill Webb and his fantastic team on and off the pitch could not be more special,” added Thinus Pienaar, RUGBYCOFFEE Founding Partner.

As a socially conscious organization, RUGBYCOFFEE invests 10% of its profits into nonprofit initiatives that provide kids with increased opportunities and reduced barriers to play rugby.

About Toronto Arrows Rugby Football Club:

The Toronto Arrows Rugby Football Club is Canada’s first professional rugby union team.

Competing in Major League Rugby, the team is equipped to compete against top-tier North American professional club teams, providing emerging Canadian talent with enhanced and more frequent opportunities to hone their skills at an elite level.

For more information, visit https://torontoarrows.com/

About RUGBYCOFFEE:

Our aim is to establish a popular global coffee brand that promotes the passion and values of the game of rugby, and to celebrate great coffee and people. We’re an organization with products and values that the rugby community can identify with. Together, we can help uplift the lives of kids and their communities through our charity partners. It’s not just a game! It’s a way of life!

For more information, visit https://us.rugbycoffee.com/

-30-

For more information, please contact:

Brock Smith
Communications Manager
Toronto Arrows
[email protected]