Toronto Arrows and AXS Announce Exclusive Ticketing Agreement

FOR IMMEDIATE RELEASE

TORONTO, ON – The Toronto Arrows Rugby Football Club is pleased to announce AXS, a global leader in ticketing and ID-based digital technology, as its official ticketing partner.

The multi-year partnership will see AXS implement its state-of-the-art technology solutions to ensure a frictionless purchase and mobile entry experience for ticket holders attending Toronto Arrows sporting events.

Through AXS, the Arrows will enable fans to purchase mobile tickets, scan upon entry with their smart phones, manage their accounts directly from their mobile devices and seamlessly transfer or exchange tickets for events they cannot attend.

With access to AXS’s customer-friendly ticketing platform that will streamline the ticketing experience, Arrows fans will no longer need to visit a ticketing office to purchase tickets for events.

“We are excited to provide the very best in ticketing technology for our fans,” said Neil MacDougall, Toronto Arrows Director of Partnerships. “Our goal is to offer our guests a best-in-class ticketing experience even before they set foot in York Lions Stadium, and partnering with the industry leaders at AXS will allow us to deliver a ticket-purchasing experience that meets the needs of a modern fans.”

AXS will also provide its robust data intelligence and reporting to Canada’s first and only professional rugby union team, arming the Arrows with real-time data feeds that will allow the organization to make real-time decisions across all operations, while offering the best data security and ease of purchase.

“We are excited to continue our expansion into both the MLR and Canada with this new partnership,” said Rob Sine, AXS Chief Revenue Officer. “Arrows fans will be able to experience identity-based ticketing and all the benefits that come with our state-of-the-art platform.”

The Arrows kicked off their fourth campaign in North America’s top-flight professional rugby league with a road match against the Seattle Seawolves on Sunday, Feb. 6, 2022.

The Arrows will host 2021 MLR Championship finalists Rugby ATL for their home opener on Saturday, Apr. 2, 2022, representing the club’s first regular season game in Toronto in 1,035 days.

The team will play its seven 2022 Toronto-based home matches at the 4,000+-seat York Lions Stadium.

Season ticket memberships are now on sale. Packages start at just $70.

About Toronto Arrows Rugby Football Club:

Established in 2018, the Toronto Arrows Rugby Football Club is Canada’s first and only professional rugby union team.

Competing in Major League Rugby, the team is equipped to compete against top-tier North American professional club teams, providing emerging Canadian talent with enhanced and more frequent opportunities to hone their skills at an elite level.

For more information, visit https://torontoarrows.com/

About AXS:

AXS is a global ticketing platform, offering best-in-class ticketing technology in a single platform to suit every client size and type, from small music clubs to the largest sports stadiums. AXS is the ticketing partner for over 300 premier venues, sports teams, event organizers around the world, including AEG, The O2, STAPLES Center, T-Mobile Arena, Tele2Arena, Red Rocks Amphitheatre, Minnesota Timberwolves, Toyota Center, Houston Rockets, NCAA and the Vegas Golden Knights. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable clients to sell the right ticket to the right fan at the right price. Headquartered in Los Angeles, California, AXS employs more than 350 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London, and Stockholm.

For more information, visit https://www.axs.com/

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For more information, please contact:

Brock Smith
Communications Manager
Toronto Arrows
[email protected]