Toronto Arrows Announce lululemon as Official Club Lifestyle Brand Partner

28 January 2020

TORONTO, ON – The Toronto Arrows are pleased to announce another exciting partnership ahead of the upcoming 2020 Major League Rugby season, with Canadian technical athletic apparel leaders lululemon athletica inc. (NASDAQ:LULU) joining the club as its official 2020 Lifestyle Brand partner.

The partnership will see lululemon outfit the Toronto Arrows with travel and lifestyle attire for the coming season, as well as assist the team with recovery yoga and mindfulness sessions to help athletes and staff navigate the rigours of a physically and mentally gruelling season that will feature a minimum of 16 matches in 17 weeks.

Bill Webb, President and General Partner of the Toronto Arrows, stated: “As an organization, we are thrilled to partner with lululemon – a truly world-class Canadian brand. In many ways, lululemon represents a Canadian success story that we aspire to replicate with our own professional franchise. It’s a company that has gone toe-to-toe with the American giants of the apparel world and flourished into a household name with a shining reputation across North America and overseas.”

“We are excited to outfit our players with lululemon’s premium athletic apparel to help ease their arduous travel schedule across the continent, and to partner with a company that represents the same high standards and values that we as a franchise hold ourselves to.”

“I’m also excited for the activations and community events that our partnership will be executing throughout the coming season, and I encourage all Arrows fans to stay tuned on how to get involved in lululemon x Toronto Arrows collaborations.”

The Arrows will begin their second campaign in North America’s top-flight professional rugby league with a road match against the Austin Herd on Sunday, Feb. 9, 2020. Following seven consecutive matches played away from Toronto, the club will play seven of its final nine matches at home between April 4 and May 31 to close out its sophomore MLR regular season.

Season ticket packages can be purchased online at or by calling Arrows ticketing staff at 647-847-7700. 

About Toronto Arrows Rugby Football Club:

The Toronto Arrows Rugby Football Club is Canada’s first professional rugby union team.

Competing in Major League Rugby, the team is equipped to compete against top-tier North American club teams, providing emerging Canadian talent with enhanced and more frequent opportunities to hone their skills at an elite level.

For more information, visit  


For more information, please contact: 

Brock Smith
Communications Manager
Toronto Arrows 

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